How 5 AI Chatbots Evaluated New Websites: A Case Study
Two Said, “First Login, Sir.”
There is a special kind of entertainment in asking five AI Chatbots systems the same question and watching them behave like five Indian government offices.
One gives you a 12-page report. One shows its research process. One says, “I don’t have enough information to confirm.” And two simply display:
LOGIN REQUIRED.
Welcome to my unnecessary—but surprisingly revealing—experiment.
My website, unnatidigiservices.in, is barely one month old. In Indian family terms, it is still at the stage where relatives ask:
“Website okay… but how many customers?”
So, instead of behaving like a responsible digital marketer, I opened Chrome in Incognito mode and asked five chatbots:
“Explain Unnati Digi Services GeoRank.”
No login. No cookies. No browsing history. No personalised results.
Five chatbots entered. Only three wrote the exam.
Gemini: The School Topper With Extra Sheets
Gemini did not simply answer. It treated the question like a UPSC mains examination.
It identified Unnati GeoRank as:
“A comprehensive, all-in-one digital growth and Local SEO solution created by Unnati Digi Services.”
Then it continued—with Google Business Profile optimisation, Google Maps ranking, local SEO, website development, lead generation, structured data, citations and review strategies.
I asked, “Explain GeoRank.”
Gemini replied as if I had asked:
“Please explain its historical, geographical, economic and constitutional significance.”
The impressive part was that the website is only a month old, yet Gemini had already understood:
Who created the service.
Where the business is based.
What GeoRank does.
Who it is for.
Which services are connected to it.
It even cited unnatidigiservices.in repeatedly.
That is the digital equivalent of your mother telling relatives:
“He is only one month old, but Google already knows him.”
Report card: 98/100 Remark: Brilliant student. Needs to stop writing after the bell rings.
Perplexity: The Research Scholar
Perplexity took a more research-oriented approach. It even announced:
“Completed 3 steps.”
Three steps? Did it visit my website, read every page, inspect competitors or call my childhood friends?
It explained that Unnati GeoRank is a proprietary local SEO software and methodology developed by Unnati Digi Services in Mysuru.
It also connected the service with:
Local ranking tracking.
Google Business Profile support.
Citations and reviews.
Local SEO signals.
Businesses dependent on local discovery.
Not bad for a website younger than some vegetables in my refrigerator.
At this point, I wondered whether Perplexity knew more about my business than some relatives.
You know the ones. You explain what you do for 45 minutes, they nod thoughtfully, and then ask:
“So… computer repair?”
Report card: 95/100 Remark: Excellent research. Slight concern that it completed more steps than it was willing to disclose.
ChatGPT: The Honest Student
ChatGPT took a different approach. Instead of inventing something called the Mahesh Bhat Quantum GeoRank Index™, it began cautiously.
It correctly explained the basic idea of location-based ranking: a business might appear at number one in one neighbourhood, number five a few kilometres away and number twenty somewhere else.
It also found public information connecting Unnati Digi Services with Mysuru. But when it could not find a reliable public GeoRank score or report, it said:
“I couldn’t find reliable information, so I don’t want to invent a number.”
What? An AI refusing to make up statistics?
Somewhere, thousands of PowerPoint presentations burst into flames.
Instead, ChatGPT asked for a screenshot or actual GeoRank data. It chose the boring but responsible option:
“I don’t have enough reliable information to say that.”
Very unlike certain WhatsApp forwards.
Report card: 90/100 Remark: Honest student. Knows the answer but still asks, “Sir, should I write this?”
Copilot: “Appointment Hai?”
Then came Microsoft Copilot.
I typed the query and waited for artificial intelligence.
Instead, I got the reception desk at a corporate office:
Please sign in.
No attempt. No investigation. No “based on publicly available information.”
Just:
LOGIN, SIR.
It felt like visiting a government office with every document prepared.
Aadhaar? Yes.
PAN? Yes.
Electricity bill? Yes.
Passport photo? Yes.
Originals and three photocopies? Yes.
Then the officer looks at everything and says:
“Server is down. Come tomorrow.”
Report card: Absent Remark: Student was outside the examination hall asking where to get the hall ticket.
Claude: Same Building, Different Guard
Claude delivered a similar experience.
Perhaps it might have said:
“I don’t have access to live web information.”
That would have been fair.
Or:
“I couldn’t verify this.”
Also fair.
Instead:
Sign in first.
At this point, I began feeling personally rejected—not by AI, but by the login button.
Imagine a potential customer searching:
“Best interior designer in Mysuru.”
The chatbot replies:
“Create an account, verify your email, solve a CAPTCHA, confirm you are not a robot and accept 47 cookies.”
By then, the customer has already hired somebody else.
Report card: Incomplete Remark: Excellent potential. Did not enter the examination hall.
The Interesting Part
This is what surprised me most: unnatidigiservices.in is barely a month old. None of them said founder is an SEO expert because bots don’t know anything about me.
There was no dvertising campaign, no social media blasts and no army of interns building thousands of backlinks from websites with names like:
best-seo-directory-free-submit-2026.biz
Yet Gemini and Perplexity were already able to understand:
The Unnati Digi Services brand.
Mysuru as its location.
Unnati GeoRank.
Local SEO.
Google Business Profile optimisation.
Website development.
The target audience of local businesses and professionals.
That raises an important question.
Perhaps SEO is no longer only about ranking on Page 1 of Google. It is also about making sure that AI systems can understand your business when they encounter it.
Your brand name should be clear. Your services should be explained plainly. Your location should be consistent. Your website should not say:
“We provide innovative, next-generation customised digital solutions for synergistic business transformation.”
Brother, what do you actually do?
The Scoreboard: How 5 AI Chatbots Evaluated New Websites
Chatbot
Result
Gemini
Wrote a full Local SEO project report. (can hire as Sales Manager)
Perplexity
Researched like an external examiner was checking the answer. (short listed as Sales Executive)
ChatGPT
Refused to hallucinate and asked for evidence. (short listed for branch expansion)
Copilot
“Login first, sir.” (fired on spot)
Claude
Also, “Login first, sir.” (fired on spot)
This Wasn’t a Scientific Test
Before someone creates a video titled “Gemini Destroys ChatGPT!”, let’s be clear: this was not a scientific benchmark.
I tested one query, at one particular time, in Incognito mode and without signing in. Results can change as models, search indexes and product interfaces change.
Tomorrow, Copilot may produce the best answer. Claude may welcome anonymous visitors with a research report. Gemini may forget everything. Perplexity may complete 17 steps and discover my school marks by tracking my Linkedin bio!
That is how quickly this space is evolving.
The Real Lesson
Your website does not need to be ten years old before the internet starts understanding it.
But you cannot expect Google, Maps, search engines or AI systems to understand a business that cannot explain itself clearly.
If your website says one thing, your Google Business Profile says another, your social media says something else and your business name appears in five different spellings, even AI may eventually ask:
“Bhai, exactly kya karte ho?”
It is no longer enough for a business to merely exist online.
My one-month-old website went for an interview with five AI chatbots.
Three actually interviewed it.
One conducted detailed research. One wrote a comprehensive report. One carefully refused to invent facts. The other two asked for identification at the gate.
Not bad for a website still younger than some unfinished government road projects.
The question tomorrow may not be:
“Are you ranking on Google?”
It may be:
“When someone asks an AI about your business, does it even know you exist?
